Salon Prive at Blenheim Palace - A Top Class Garden Party and Day Out

The first of our ‘pop-up’ installations this year has sadly come to an end. The Cellar Maison team had a wonderful time at the Salon Prive Concours d’Elegance classic car garden party at Blenheim Palace. We were graced with beautiful weather, ate scrumptious food and, of course, the Champagne and wine were flowing. The event was also about showcasing the most incredible performance cars on the planet and being in such close proximity of dozens of them was simply breathtaking. The 3-day event incorporated the Concours d’Elégance featuring classic and vintage cars and motorbikes, Boodles Ladies Day and a tribute to 70 years of the Ferarri super-brand.

The highlight of our event, however, was spotting the legendary Derek Bell as he handed over a hand painting to Guy Portelli Art for a charity auction.

The build-up to the show was also quite exciting for Sam, our in-house designer, who over the course of three months leading up to the event took great pride and joy in designing and sourcing every detail of the interior of our chalet for this one of a kind show.

Rustic and handcrafted are the two words that would summarise the style of our installation. We wanted to capture the handcrafted nature of our work whilst also paying homage to the traditional wine caves and orchards that the wine grapes are harvested from. We wanted to capture the imagination of our customers, taking their mind away to old workshops with the smell of oak shavings, the sun through the leaves and the heat of a summers day.

To transport ourselves to this place we used many props including genuine French wine boxes, timeworn tools and items used in our craft as well as an abundance of plants and an ivy strewn trellis. Our display incorporated many wooden elements, a material that Cellar Maison specialises in, as shown in our hand crafted wine cellar, wine wall and wine pod joinery.

Fortunately, we were not short of show stopping elements that made our installation truly special. There are many great companies out there supplying the props that created this seamless and unique concept and highlighted below are a number of them should you wish to incorporate some elements into your own designs.

During set up, we had a lot of fun wiring these industrial cage pendants from They helped to complete the workshop look, especially when combined with the Edison filament light bulbs. The lights were carefully located on the bespoke trellis to give maximum light to out pop up roller banners whilst illuminating the rest of the stand.

The beautiful vintage Methuselah sized red wine bottle seen suspended from the trellis was sourced from Monsieur Renards Attic, a shop on Etsy that sells vintage, antique, retro and French styled pieces. Genuine French wooden wine cases were stacked disjointedly in front of our roller banners which held a variety of props including rustic timeworn carpentry tools, ferns and vintage wine related prints.

And finally, to finish the look, genuine French wine barrels were used as tables at the front of our stand from with rustic stools from

Come visit us at our next shows at 100% Design (as part of the London Design Festival) on the 20th -23rd of September and the Restaurant & Bar Design Show on the 26th and 27th of September.